STUDY SHOWS STRANGE SIMILARITY AMONG RANGE ROVER EVOQUE BUYERS

August Foloney poses in front of the new
Range Rover Evoque he just purchased

Purchasers of the distinctive, hot-selling Range Rover Evoque are themselves unique, according to a new study of SUV buyers.  

In addition to belonging to a buyer demographic that is younger and more affluent than most, Evoque purchasers also tend to look similar to the vehicle itself.

“It’s very unusual, said automobile demographics researcher Marynice Chodd.  “The only other time we’ve noticed this is with Nissan Juke buyers.  They tend to have large jowls, squinty eyes and a single large front tooth.”  

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