DAIMLER BOSS DIETER ZETSCHE SHOCKS FRANKFURT AUTO SHOW CROWD

Dieter Zetsche, the Chairman of Daimler and head of Mercedes-Benz, stunned a crowd of automotive reporters at the Frankfurt International Auto Show yesterday by unexpectedly revealing that his trademark walrus moustache is a fake. 

Dieter Zetsche shocked the crowd when he revealed his trademark moustache is a fake

Knox Enoster, an editor for the website Car Snow (although it could be Cars Now–we couldn’t read our own handwriting), said Zetsche was on stage to introduce Mercedes’ sleek new Concept EIEIO, when he paused and suddenly ripped off his glasses.  

“His damn moustache came off with the glasses!” Enoster shrieked, spattering a bystander with spittle. 

Four automotive writers fainted at the sight of the clean-lipped Zetsche, and others left the show after complaining of confusion and wooziness, which was not believed to be life-threatening.