Ferrari CEO Breaks Down While Unveiling New SUV

Ferrari boss Camion Bloccato shocked members of the automotive press yesterday when he unexpectedly broke down and wept on stage after taking the wraps off Ferrari’s new Brutta Lusso SUV.  

Bloccato managed to utter the phrase “I am so excited to introduce the…the uh…,” and then paused, buried his face in his hands and began sobbing uncontrollably.  

After composing himself somewhat, he declared to the crowd, “I don’t like trucks. This…thing…is not a Ferrari,” he said, his voice breaking.  He then stalked off stage.  

At a reception following the unveiling, an angry Bloccato was heard cursing in Italian while hurling prosciutto cups at the bright red crossover.