Posted on October 4, 2017
Toyota Pins Hopes for Prius Sales Increase on Punctuation
With Prius sales dropping 25% last month from the year before, Toyota officials are taking what they describe as a “bold step” — adding an exclamation point, thereby changing the name slightly to Prius!
“We’re hoping the change really creates some excitement about the Prius!” said Toyota’s VP of Marketing Dollop Mustenberg, adding, “I know we’re pretty darned excited around here!” (he asked that we add those exclamation points at the end of the previous sentences).
Mustenberg said research indicates that people who would consider buying a Prius frequently make buying decisions based on punctuation. Oops, we meant “punctuation!”