Updated on November 5, 2015
FERRARI BOSS QUITS, LICENSES HIS NAME FOR EYE CHARTS
Just days after longtime Ferrari boss Luca Cordero di Montezemolo announced his resignation, he has disclosed that he will lend his name to the National Optometric Association for use as a doctor’s office eye chart.
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| New Luca Di Montezemolo eye chart |
“It’s a welcome change,” said NOA Director Dr. Iris Sclera. “Patients were getting bored with lines like LPEDCEPFDZ and so on,” said Sclera.
di Montezemolo disclosed that he resigned after Fiat chairman Sergio Marchionne insisted that Ferrari develop a model targeting wealthy hip-hop singers called the Ferrari La La La Ferrari, an order di Montezemolo refused to carry out.
