Updated on November 5, 2015
CAR SALES TO THE COLORBLIND BOOMING, ANALYST SAYS
Automakers released October sales numbers yesterday and there’s a lot to smile about. Numbers were significantly higher this October over a year ago, particularly among colorblind buyers. “We’ve been targeting the colorblind market for several years now and it’s finally paying off,” said Bomtoth Doolang, Director of Colorblind Sales for Fiat-Chrysler.
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| Sales are up, says colorblind auto analyst Sherbet Mung |
The used vehicle market also saw sales to the colorblind jump, according to auto analyst Sherbet Mung, who is herself colorblind.
“Interest rates are low even on used vehicles, so many colorblind buyers believe it’s a good time to make a deal on an adversely-hued car or truck that’s been languishing on a dealer’s lot,” Mung explained.
Trucks and SUVs were once again more popular than cars among both the colorblind and color-sighted, something that Mung attributes to low gas prices. “We haven’t seen this for years,” she said. “Ugly trucks and SUVs are just flying off the lots.”
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| Sales of hideously-hued used trucks to the colorblind increased nearly 20% last month, according to analysts |
