Updated on November 5, 2015
SMART’S FORWHO? MAKES A SPLASH IN THE BURGEONING “CHICK TRACTOR” SEGMENT
SMART FORWHO? JOHN DEERE SERIES
Despite being derisively dismissed by some as “chick cars,” vehicles such as the VW Beetle, Mazda Miata and Fiat 500 have achieved decent sales numbers, a fact not lost on auto manufacturers. In keeping with that theme, but also trying to appeal to more agrarian-minded women, Smart has teamed with John Deere to fire the first salvo in the “chick tractor” segment with its Forwho? John Deere series tractor/mower.
“We’re seeing more female buyers than ever before,” said Smart John Deere Brand Manager Cordial Yowitz. “When women mow or move dirt, they want something that is cute and sporty, and our new Forwho? John Deere series really fits the bill.” The darling little Forwho? goes on sale just in time for spring planting.
FIRST LOOK: SPORKLIFT’S NEW LIGHT-DUTY LIFT TRUCK
For years, Sporklift has been an industry leader in heavy-duty sporklifts, but with their new Little Forker model, the company is wading into light-duty waters.
The company claims the 6,500 lb. capacity, cushion-tired Little Forker leaves fewer tine imprints than the competitor’s similar Foon model, and is equipped with an 11.8 inch diameter, two-spoke steering wheel with free-spinning knob as standard equipment.
The company claims the redesigned sporks are tarnish resistant and never need sharpening.