Updated on November 5, 2015
“IT’S NOT FISH-LOOKING ENOUGH” REPLIES FORD WHEN ASKED WHY CURRENT TAURUS ISN’T SELLING
Ford wants to recapture the Taurus’s “fish years,” like this 1999 model |
A top Ford spokesman today told automotive reporters and a school nurse who acknowledged being in the wrong conference room that the reason the current Taurus isn’t selling well as that, “It isn’t fish-looking enough.”
“We had great sales numbers when the car resembled a fish,” said Lyle Sturm. “Our mission now is to hire some great designers who can draw fish; perhaps an Art Center graduate who minored in ichthyology.”