Cadillac To Sell Ads On New Streaming Video Rearview Mirror

Months ago, Cadillac announced their plan to replace the inside rearview mirror of its vehicles with a streaming video feed, starting with the 2016 CT6 sedan.  The company claims the video mirror enhances safety by eliminating obstructions such as headrests and pillars, not to mention the bloated melon heads of chunky backseat passengers.

But for many, the enthusiasm over the high-tech mirror has waned.  A scarcely credible source within Cadillac says the automaker’s motivation behind the adoption of the high-tech mirror has nothing  at all to do with safety.

“It’s a source of income,” said the anonymous source. “Cadillac will make big money running ads on the mirrors.”  As many as four commercials per hour, he adds.

“They’re only about 10 seconds long and the driver can push the Skip Ad button, but that knocks the mirror out of adjustment,” said the source, who sent along a photograph of just such a commercial playing on the video mirror a CT6 undergoing testing.

Ironically, the advertisement featured a new Mercedes-Benz C-Class. “Yeah, they’re trying to figure out a way to block competitors’ ads,” said the insider.