Ford Cancels Ad Showing Children Pulling New Lighter ’18 Expedition

Ford pulled a commercial showing five children using a rope to pull a 2018 Expedition over a one mile course after the automaker received hundreds of complaints.  

“We thought the commercial was a clever way to demonstrate how much lighter the 2018 Expedition is compared to the previous model,” explained Ford spokesperson Ditzi Yamstead.  “But I guess seeing those kids all red-faced and huffing and puffing made some people angry, so we pulled it.”

Ford credits the widespread use of cardboard and lightweight spider silk upholstery for the ’18 Expedition’s 300 pound weight loss.  

“We had plenty of water for the kids to drink and gave them all Ford hats, so I really don’t see why people are so upset,” said Yamstead.