Volvo XC90 Reportedly Having Difficulty Handling Its Own Success

The Volvo XC90 is an unmitigated hit.  It’s recently become the top-selling Volvo model, and the three-row crossover has won more than 70 awards, including North American Truck of the Year, Motor Trend SUV of the Year, and, strangely, Best Jazz Vocal Performance.  Also, according to NHTSA, which stands for National something or other, the XC90 was the only Swedish-Chinese vehicle to ace the arduous Offset Reindeer Strike Test.  

Sadly, it’s not all sunshine and pickled herring.  Reportedly, the big Volvo is finding it difficult to live with its newfound success. “XC90 is out partying every night, slamming Stigbergets Amazing Haze nonstop,” said one source.  “It’s out of control,” he said, adding, “I should know.”  We waited for more on that but he never did elaborate.  

The attached photo shows Volvo’s large crossover passed out and lying on its side in a bar in Norrköping on New Year’s Eve.  “It’s quite sad what success has done to the XC90,” said the source.  “I think it misses its old boxy look and mundane, humdrum life.”