THESAURUS WEBSITE CLAIMS TRUCK MAKERS USED UP ALL ITS “TOUGH” SYNONYMS FOR THEIR ADS

Thesaurus.com complained today that GM, Ford and Ram depleted its website of all synonyms for the word “tough” for use in their advertising.  Thesaurus.com spokesman Rodan McElhinney said a visitor to the site alerted them to the synonym shortage. “He was trying to find a synonym for the word “tough,” but the page was totally blank,” said McElhinney.  “All the synonyms were gone. We’re completely out.”  

Out of Stock:  Thesaurus.com says truck makers used up all its “tough” synonyms for use in their advertising

Thesaurus.com’s investigation revealed that copywriters for the three truck companies had visited the site and searched hundreds of times for “tough” synonyms.  “They put them in their advertising; they got ’em all,” said a frustrated McElhinney, “including durable, solid, stiff, firm, stout, brawny and even hard-as-nails.”  

McElhinney said he has placed an emergency order with the company’s synonym suppliers. “We hope to have at least some synonyms back in stock by this evening,” he said, adding, “They put us in a tough spot.”