LINCOLN ADVISED TO DUMP DASH-MOUNTED PILLBOX IN EFFORT TO ATTRACT YOUNGER BUYERS

For the past few years, Lincoln has been busy revamping its lineup in an attempt to appeal to younger buyers, a move automotive analysts say is long overdue.  But while the automaker has introduced compelling new designs and cutting-edge infotainment systems, there’s one outdated component that has endured:  the dashboard-mounted seven-day pillbox.  

The seven-day pillbox will continue to be offered as standard equipment in all Lincoln models, according to the company

“It’s a throwback to their old demographic,” said automotive statistician DeeDeeDee McFee of DeeDeeDeeMcFee LLC, who revealed that, prior to the debut of the automaker’s so-called Reimagine Project designs, the average age of a Lincoln buyer was “cadaverous.” 

“Even younger people take pills,” countered Lincoln spokesman Wilbur Gnoosingham.  “We had a 28-year-old guy buy a new MKC just yesterday.  He loved the pillbox because he takes pills for hair loss.  He had a head like a snare drum.”