Hyundai Hires Master Cake Decorator to Update Emblems

Old fashioned chrome emblems are out; colorful squiggles and roses are in, says automaker

Well, if this doesn’t take the cake:  Hyundai is replacing traditional chrome emblems with birthday cake inspired font and colorful squiggles on its entire vehicle lineup.

“Doesn’t it make you smile?” asked nauseatingly cheerful Hyundai spokeswoman Ginseng Chizzle, her voice rising to an octave audible only to bottlenose dolphins.

Chizzle said that while some models, including the Sonata, still display a few chrome name badges, those, too, will eventually be replaced with the cursive frosting-like writing created by Hyundai’s new hire, master cake decorator Vigo Bagdilucci.

“He’s a genius,” gushed Chizzle, describing Bagdilucci.  “I mean, can you imagine trying to print neatly with a frosting nozzle as the vehicle moves along the assembly line?”