Posted on May 8, 2018
Insurer’s New Tracking Suppository: Is it Worth the Insurance Discount?
In 1998, Progressive introduced Snapshot, a tracking device that plugged into a vehicle’s onboard diagnostic port and enabled driving-related data to be transmitted to the insurer, resulting in discounted rates for many drivers.
“The problem with Snapshot was that a lot of people drive more than one vehicle over the course of a day and they had to have a separate device for each one,” explained insurance agent Cricket Guppman.
Unidentified test subject makes adjustment after inserting Backtrack suppository
To solve the problem, Progressive came up with Backtrack, a bullet-shaped suppository the driver inserts in the morning and removes at night. “It’s really pretty comfortable,” said Guppman. “I like to wear mine even on days I don’t drive.”
While Backtrack should be available in late summer, its release was delayed following complaints from drivers that the suppository dislodged after using their massaging seat feature.
